Product Creation Studio at MD&M West, February 5 - 7

Photo by kasto80/iStock / Getty Images

The Product Creation Studio team heads down to Anaheim, CA February 5 -7 to participate in the world’s largest annual medtech event, MD&M West! This event connects thousands of professionals in the global medical manufacturing community.

The Product Creation Studio team is participating in multiple ways. Here are the highlights:

Exhibit Hall

Visit us at booth #1570. Hear first-hand about our recent projects, and enter to win a wireless portable speaker!

Check out the conference’s floor plan for more information on the expo hall, as well as the exhibitor directory.

Design & Technical Teams Unite! User Feedback Isn’t Just an FDA Requirement

CTO Scott Thielman will serve double duty on the first day of the event as both a speaker, and a chair of the conference’s Product Development & User-Centered Design track.

Scott will present the a session titled Design & Technical Teams Unite! User Feedback Isn’t Just an FDA Requirement.


Date: Tuesday, February 5

Time: 10:15 - 11 am

Conference Track: Product Development & User-Centered Design track

Tech companies have shown how to build "sticky" product experiences by emphasizing a tight feedback loop between users and potential product features. User feedback is just as important in medical applications. While the FDA recognizes the need to identify and mitigate potential use errors, user feedback should go beyond the FDA requirements to ensure the development of a great product with widespread market adoption. Unfortunately, there are a variety of factors that delay developers from getting that crucial user feedback. These include fears about privacy, cost, and bias. In this session, Product Creation Studio's CTO, Scott Thielman, will focus on the necessary collaboration between developers focused on usability and those focused on the technical architecture. He will discuss ways to collect user feedback concurrently throughout the development process.

Topics covered include:

  • Real life examples of how customer input transformed development decisions

  • Insight into successful collaborative practices between user-centered and technical design teams

  • Tips to leverage user data to inform development and create on-market product success

Schedule a meeting with us!

Are you going to be in the area? If so, we would love to connect! Shoot us an email at to set up a meeting.

Don’t forget, we will be in the expo hall at booth #1570, or sharing updates of the event on Twitter . We’d love to see you there!

And last but not least …

Register for a free exhibit hall pass or receive 20% off the conference

We hope to see you at MD&M West! Use promo code GUEST when you register online to save 20% on a conference or receive complimentary expo pass.

Learn more about MD&M West and register.