Zeno Corporation had developed their first device and was experiencing a 60% service rate because customers did not understand the UI. The design also didn’t resonate with women, Zeno’s primary demographic. Working with Zeno Corporation, Product Creation Studio (PCS) worked to develop an entirely new architecture with meaningful new features like a more compact ergonomic shape for women’s hands, easy to understand treatment gauge, streamlined start up and a fashion conscious, beautiful new design.
The result was a product platform that enabled Zeno Corporation to launch a global campaign and drive into new stores and markets. PCS went on to become a critical development partner for Zeno Corp., developing two other FDA-approved Class 1 medical devices while making key technical improvements to platform performance and reliability, while driving first-cost by 60%.