ReelSonar Charms with New Video

Product Creation Studio's client, ReelSonar recently released a new promotional video for their product, the iBobber. The personal fish-finding company worked with PCS to complete the firmware and electronics on their device.

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7P Part Three: Adaptive Project Management, Balancing Structure and Flexibility

Writer E. L. Doctorow described writing, “like driving a car at night: You never see further than your headlights, but you can make the whole trip that way.”  This metaphor is just as apt for product development. Your map will be imperfect, but if you keep moving towards your destination, you might get there. 

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IDSA Cheers to the Future Survey Results

Earlier this year, PCS was a sponsor for the 2015 International Designers Society of America (IDSA) International Conference in Seattle, WA. Over the course of the event, our industrial design team conducted a survey of design experts, asking them how they think design will enhance our lives in the future and what their biggest design challenges have been thus far.

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