Product Creation Studio at MD&M West, February 6-8

The Product Creation Studio team heads down to Anaheim, California February 6-8 to participate in North America's largest annual medtech event, MD&M West. MD&M West connects attendees with thousands of advanced design and manufacturing professionals for three days of industry immersion.

Product Creation Studio is participating in multiple ways. Here are the highlights!

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Exhibit Hall

Visit Product Creation Studio at booth #1992. Hear first-hand about our recent projects, and enter to win an iPad mini!

Chrissy is speaking facilitating a session, and participating in a panel facilitated by IDEO:

Embracing a Human-Centered Approach to Design

Presented by Lead Usability Engineer, Chrissy Glaister
Location: 210A
Date: Wednesday, February 7
Time: 8:30am - 9:15am
Conference Track: MD&M: New Technologies & Next-Gen Design

Too many entrepreneurs, small companies and corporate teams with breakthrough technologies have disappointing product launches — or encounter costly delays to market — because they did not understand their users and their users’ needs. This presentation will provide insight into how a user-centered design approach enables development of truly innovative products, while reducing both time to market and the business risks associated with new product development. We’ll also explore a case study that demonstrates how a user-centered design process led to an industry changing product.

IDEO Workshop: IDEO Point of View Panel: Designing Medical Devices with Augmented Intelligence in Mind

Chrissy Glaister from Product Creation Studio is participating on this dynamic panel!
Location: 210A
Date: Thursday, February 8
Time: 3:15pm - 4:15pm
Conference Track: MD&M: New Technologies & Next-Gen Design

As data collection becomes the standard protocol in any smart, connected product, utilizing this data and associated intelligence is going to dramatically impact how we approach medical product design. IDEO feels data science is so important that we recently acquired Chicago based DataScope Analytics; in the process creating a new design discipline called Design for Augmented Intelligence, with the goal of bringing a human centered approach to big data and smart machines. How will augmented intelligence and big data play a role in future medical device design? How can we design augmented intelligence that extends the capabilities of humans in a way that feels natural? Please join us for a lively, collaborative discussion. 

Medical Design & Excellence Awards

Product Creation Studios CTO, Scott Thielman, will be judging the 20th annual Medical Design & Excellence Awards (MDEA). Scott will be convening with other jurors at MD&M to review entries to date. The awards will be announced at MD&M East in June. MDEA is the premier awards program for the medtech industry. Since its inception in 1998, the mission of the MDEAs has been to recognize significant achievements in medical product design and engineering that improve the quality of healthcare delivery and accessibility. Learn more, and submit an entry.

Register for a Free Exhibit Hall Pass or Receive $100 off the Conference

We hope to see you at MD&M West! Use promo code GUEST18 when you register online to save $100 on a conference pass or receive a complimentary expo pass.

Rebecca MacLeodComment