We created the BEVL brand for a specific user group: the creative class, which makes up 30 percent of the American workforce. The brand fills a market segment where analog meets digital, it's mission is to create the highest quality of purpose built goods for the discerning tech user. Devices that connect us to a world of rich interaction are a way-of-life. The roles of work and play are being redefined by the creative class: managers, bloggers, writers, and designers are restructuring their work to be more digital, comfortable, and inspiring. The Bevl Brand lives at the intersection of work and play by seamlessly integrating our devices into our environment. Bevl products clean up, de-clutter, and organize users' lives in a thoughtful way.